Newsweek discovers the unexpected connection between art and the wine industry
The struggling art world, long supported by prospectors living off the financial bubble, is looking for new ways to survive. For galleries fighting to stay in the game, the mission now is to attract new audiences and expand the demographics of collectors. One way to do that is to link art more directly with a fun and fast-paced lifestyle. “This comes out of a desire to tap into similar client databases with the assumption that those who consume wine are likely to purchase art and vice versa,” says Gabe Suk, senior representative in Asia for the wine auction company Hart Davis Hart.