Art Market Monitor

Global Coverage ~ Unique Analysis

  • AMMpro
  • AMM Fantasy Collecting Game
  • Podcast
  • Contact Us

Prada to Auction FW2020 Collection at Sotheby’s

September 18, 2020 by Angelica Villa

Prada FW2020 Collection.

Prada is partnering with Sotheby’s for an online auction titled ‘Tools of Memory’, that will bring works from the labels’s FW2020 campaign to the art market this fall. The sale will be open for bidding on 2-15 October. The Italian house will donate the proceeds to the United Nations Educational, Scientific and Cultural Organization (UNESCO) educational initiatives.

The sale, organized by the auction houses’s Milan office, will bring 72 items from the Prada Fall/Winter Men’s and Women’s Milan fashion shows, including ephemera ranging from garments, polaroids and runway décor to luxury collectors. Some of Prada’s recognizable styles including geometric prints and shearling-lined coats from 40 featured looks will go on offer in ‘Tools of Memory’. Items are priced at a range from 300-€12,000 ($350-$14,200)

Shown in January and February this year, Prada staged its FW2020 presentation at the hall of the Deposito of Fondazione Prada, designed by international architecture and design firm AMO. Among the highlights of the sale is a red wood statue of Greek deity Atlas designed by Dutch architect Rem Koolhaas, founder of AMO, valued at €5,000-7,000 ($5,900-8,300). The statue featured as a centerpiece of the Milan show.

Photographs of the runway show and backstage moments will also highlight the luxury design sale. New York-based fashion photographer Daniel Arnold’s pre-show photographs of models and backstage fittings will be on offer at prices between €400-600 ($470-700).

More from Art Market Monitor

  • $10 M. Picasso Portrait Unseen for Decades to Sell at Bonhams$10 M. Picasso Portrait Unseen for Decades to Sell at Bonhams
  • “The art experience for me is like a narcotic” “The art experience for me is like a narcotic”
  • What Happened in London?What Happened in London?
  • Sotheby’s Mid-Season Break Out WorksSotheby’s Mid-Season Break Out Works
  • What Sarah Douglas Liked at ABMBWhat Sarah Douglas Liked at ABMB
  • Australia's Fake FactoryAustralia's Fake Factory

Filed Under: General

About Angelica Villa

Want to get Art Market Monitor‘s posts sent to you in our email? Sign up below by clicking on the Subscribe button.

Top Posts

  • Keith Haring’s 1989 Retrospect Comes to Sotheby’s London Prints Sale
  • Four of Picasso's Women Valued at $28m Come to Christie's from Rose-Walters Collection
  • Roy Lichtenstein’s Top Ten Auction Prices
  • Norman Rockwell's Not Gay. But Is He a Great Artist?
  • Sotheby’s Offers Pop-Culture Memorabilia, from Nike to Yeezy, in New Series
  • Rauschenberg’s Buffalo II Leads Mayer Collection at Christie’s
  • Christie's Announces $70m Picasso Self Portrait
  • Mapping a Career in the Art World
  • Rare Apple-1 Computer Available from Christie's Private Sale
  • Re-discovered John Constable Painting at Sotheby's in December
  • About Us/ Contact
  • Podcast
  • AMMpro
  • Newsletter
  • FAQ

twitterfacebooksoundcloud
Privacy Policy
Terms & Conditions
California Privacy Rights
Do Not Sell My Personal Information
Advertise on Art Market Monitor