Prada is partnering with Sotheby’s for an online auction titled ‘Tools of Memory’, that will bring works from the labels’s FW2020 campaign to the art market this fall. The sale will be open for bidding on 2-15 October. The Italian house will donate the proceeds to the United Nations Educational, Scientific and Cultural Organization (UNESCO) educational initiatives.
The sale, organized by the auction houses’s Milan office, will bring 72 items from the Prada Fall/Winter Men’s and Women’s Milan fashion shows, including ephemera ranging from garments, polaroids and runway décor to luxury collectors. Some of Prada’s recognizable styles including geometric prints and shearling-lined coats from 40 featured looks will go on offer in ‘Tools of Memory’. Items are priced at a range from 300-€12,000 ($350-$14,200)
Shown in January and February this year, Prada staged its FW2020 presentation at the hall of the Deposito of Fondazione Prada, designed by international architecture and design firm AMO. Among the highlights of the sale is a red wood statue of Greek deity Atlas designed by Dutch architect Rem Koolhaas, founder of AMO, valued at €5,000-7,000 ($5,900-8,300). The statue featured as a centerpiece of the Milan show.
Photographs of the runway show and backstage moments will also highlight the luxury design sale. New York-based fashion photographer Daniel Arnold’s pre-show photographs of models and backstage fittings will be on offer at prices between €400-600 ($470-700).