This Is What the Buyer of the Leonardo Is Paying For

Did you ever imagine you would see Leonardo di Caprio in front of a Leonardo da Vinci? You can in this video Christie’s made filming viewers of Salvator Mundi as it has been on display this week in New York. After lines around the block in San Francisco and London, jaded New Yorkers flocked to Rockefeller center. The awed crowds are a big part of the marketing for Christie’s; if a buyer emerges beyond the guarantor, their confidence and motivation will have been bolstered by these crowds.

Here Christie’s captures the emotions of viewers like Patti Smith, di Caprio, art advisor Anthony Grant and others in their crypt-like gallery.

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