Amy Cappellazzo talks about her record setting sales of three works by Barkley Hendricks, the recently deceased artist whose unique portrait style, developed in the 1960s and 70s, has been gaining attention for the last decade since the Nasher Museum held a retrospective of his work called, The Birth of Cool.
In this podcast, Cappellazzo talks about having encountered the artists work and then getting the rare opportunity a few decades later to sell three works from one collection as it came to market.
Faced with a series of choices about how to position and market the work, Cappellazzo walks us through her thinking and strategy. The record prices ultimately achieved were the product of a combination of cultivating new buyers, personal selling and the value of a sense of discovery.
