Our running tally of sales reported during Armory Week is available to AMMpro subscribers.
Katya Kazakina had some bold statements from the Armory Show's director:
A prominent European dealer bought two works for about $3 million from fellow exhibitors during the setup and at least two booths sold out before the fair opened, according to executive director Ben Genocchio.
“Compared to last year, the sales are two-to-three times stronger,” he said. “An enormous amount of business is done before the doors are open.”
If the gallery has sold the contents of its booth to its own client base before the fair opens, one has to wonder if the fair itself is integral to the gallery's own program.
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