The Wall Street Journal recently did a nice piece illustrating the continuing the connection between art and luxury real estate marketing. Here a Toronto developer who is trying to sell his Florida condo while he builds a house nearby, gets featured in a broader story.
Developers have been focusing on elevating kitchens and baths for a few decades now. It would appear that every imaginable fixture has become mundane. Now it requires art to make a bathroom truly distinctive:
“Victory Over Death,” a photogravure etching by Damien Hirst that depicts a diamond-encrusted skull, sets the tone for a powder room in the Hollywood, Fla., condo of Simon Mass. To match the $110,000 art piece, Mr. Mass opted for subdued bathroom walls with natural-stone tile, stainless-steel finishes and black-and-white accents. “We wanted to have the room low-lit so the art would be a lot more dramatic because it’s a skull,” says Mr. Mass, the 45-year-old founder of a real-estate investment firm, who is based in Toronto.
Show Off Your Art Collection—in the Bathroom (WSJ)
More from Art Market Monitor
Art Essential to Selling Luxury Real Estate Developments
84% of New Apartments Are In Luxury Category, Glut Softens Rents
Sotheby’s Calls the Cops
Irma Threatens Art Spread Throughout South Florida Homes
Renoir’s Kitchen
Russians Come Back to Miami on Hopes Sanctions Will Fall, Will the Art Market Be Far Behind?
