TO BE SOLD WITHOUT RESERVE Donald Judd will be the subject of a forthcoming retrospective at the MoMA in 2017. In anticipation of that, Phillips is selling a great Judd stack from 1988 in our 20th Century/Contemporary Eve sale on November 18. Estimate is $2.5-3.5 million. Epic scale, classic red and black color, great condition. Being sold Without Reserve, anything can happen. #donaldjudd #judd #stack #1988 @phillipsauction #noreserve #minimalart #minimalsculpture @jeanpaulengelen @matt_careywilliams

A photo posted by Robert Manley (@hobrobert) on Oct 12, 2016 at 5:20pm PDT

Instagram is the new place to launch your auction lots. Robert Manley returns from his garden leave to join Phillips with this interesting twist. The Donald Judd stack he’s offering in November will be sold without a reserve. That means it will sell even if someone bids only a dollar.

Why would a consignor agree to that? Well, the conventional thinking is that no-reserve sales are like low estimates, they bring out the chancers and the dreamers. Once they’re hooked, the bidder can stay in for a lot longer than they might have thought possible.

This particular stack hasn’t been off the market for very long. It last sold at Christie’s in 2011 when it made $2m.