Art Market Monitor

Global Coverage ~ Unique Analysis

  • AMMpro
  • AMM Fantasy Collecting Game
  • Podcast
  • Contact Us

As Siddall Takes Center Stage at Frieze, No Hints of New Direction After IMG-WME Investment

September 2, 2016 by Marion Maneker

victoria-siddall

The London Evening Standard does the briefest of profiles of Victoria Siddall far in advance of this year’s Frieze fair. Curiously not noting the new investment from IMG-WME nor closing down the interviewer’s suggestion that plans might be in the work for a new fair in, say, Dubai or another location, Siddall mostly sticks to the kind of anodyne art fair promotion we’re used to:

“We try to make it possible to have the most interesting young galleries at the fair too, with very heavily subsided rates of up to 50 per cent off, but, yes, it’s a significant investment for a gallery to do an art fair, so it has to deliver not just in terms of sales, but in contacts, meeting new collectors and curators, and maybe the artist being given a museum show as a result. That’s our responsibility.”

Siddall believes Frieze will remain Brexit-proof because of its far-reaching international scope. “The only obvious change is the exchange rate, which makes London less expensive for people coming over.” The additional spend in London on hotels, bars, restaurants, taxis and shopping, she tells me, has been calculated to be at least £50 million. “I remember Claridges telling me years ago that their best week of the year is Frieze week.”

Frieze Art Fair director Victoria Siddall: It’s Brexit-proof (London Evening Standard)

More from Art Market Monitor

  • Scenes from TEFAF MaastrichtScenes from TEFAF Maastricht
  • Dedalus Foundation to Sell Robert Motherwell Trove at Christie’sDedalus Foundation to Sell Robert Motherwell Trove at Christie’s
  • Executioner's Song: Leibovitz's Woes ContinueExecutioner's Song: Leibovitz's Woes Continue
  • Heffel Canadian Art = $23.4mHeffel Canadian Art = $23.4m
  • Marlene Dumas Regrets Nothing … but Some PicturesMarlene Dumas Regrets Nothing … but Some Pictures
  • Christie's Dubai Mod/Cont MidEast HighlightsChristie's Dubai Mod/Cont MidEast Highlights

Filed Under: General

About Marion Maneker

LiveArt

Want to get Art Market Monitor‘s posts sent to you in our email? Sign up below by clicking on the Subscribe button.

  • About Us/ Contact
  • Podcast
  • AMMpro
  • Newsletter
  • FAQ

twitterfacebooksoundcloud
Privacy Policy
Terms & Conditions
California Privacy Rights
Do Not Sell My Personal Information
Advertise on Art Market Monitor
 

Loading Comments...