Art Market Monitor

Global Coverage ~ Unique Analysis

  • AMMpro
  • AMM Fantasy Collecting Game
  • Podcast
  • Contact Us

Hotel Art That Isn’t “Authentic” Risks Ending Up a “Pastiche,” Owner Says

August 30, 2016 by Marion Maneker

The art hotel trend shows little sign of abating. In fact, the conceits seem to be getting more intense and deeply wrought. In this New York Times story about several art hotels in the US, France and the UK, the focus is on two in London, particularly the Beaumont which features a room build within Antony Gormley’s sculpture (above.)

But the art in the hotel isn’t as simple as a commission from a recognizable brand-name artist like Gormley, according to the wife of one of the owners, Lauren Gurvich King:

“There is a simple decorative element that alludes to a particular period, but there is also a strong narrative,” Mr. King said. “Each work supports the back story I created about the New York hotelier Jimmy Beaumont who moved to London in the late ’20s to open his eponymous hotel.”

The art — a mix of more than 1,700 original paintings, photographs and prints that relate to places or people Jimmy would have known — serves to support the story and lend authenticity, the abiding buzzword today among hoteliers striving to offer guests an immersive and memorable experience. “If the art is not authentic when trying to create an atmosphere from a particular era, then you risk ending up with pastiche, when the intent is to celebrate the craftsmanship and creativity of the originals,” Mr. King said.

New Destination for Art: Upscale Hotels  (The New York Times)

More from Art Market Monitor

  • Tehran Art Auction Grows to $5.1m in Third YearTehran Art Auction Grows to $5.1m in Third Year
  • Bellmans Is Betting This Is a Joseph WrightBellmans Is Betting This Is a Joseph Wright
  • Armory Week SalesArmory Week Sales
  • Artelligence Podcast: Banksy’s Dealer, Steve LazaridesArtelligence Podcast: Banksy’s Dealer, Steve Lazarides
  • Christie’s American Furniture, Decorative & Folk Arts = $4.48mChristie’s American Furniture, Decorative & Folk Arts = $4.48m
  • Reader Predictions for London’s Imp-Mod SalesReader Predictions for London’s Imp-Mod Sales

Filed Under: General

About Marion Maneker

Want to get Art Market Monitor‘s posts sent to you in our email? Sign up below by clicking on the Subscribe button.

Top Posts

  • Keith Haring’s 1989 Retrospect Comes to Sotheby’s London Prints Sale
  • Four of Picasso's Women Valued at $28m Come to Christie's from Rose-Walters Collection
  • Norman Rockwell's Not Gay. But Is He a Great Artist?
  • How to Chant Like an Auctioneer
  • British Modernists Draw Deep Bidding in Christie's $42 M. London Sales
  • Tony Podesta's Secret Art Buying
  • Collection of Texas Heiress Anne Marion Expected to Fetch $150 M. at Sotheby’s
  • $10 M. Picasso Portrait Unseen for Decades to Sell at Bonhams
  • Vienna Secession Painting, Long Thought to Be Lost, Sets a Record at Auction
  • Phillips to Showcase Helen Frankenthaler at Southampton Outpost
  • About Us/ Contact
  • Podcast
  • AMMpro
  • Newsletter
  • FAQ

twitterfacebooksoundcloud
Privacy Policy
Terms & Conditions
California Privacy Rights
Do Not Sell My Personal Information
Advertise on Art Market Monitor