The Financial Times takes a different tack with Frieze and their new investment from WME-IMG. Although the article mentions the idea of cracking “the digital side of art,” it veers off in another direction entirely:

The more practical question many are asking is about the new partners’ West Coast base. With the increasing pull of the art world towards California, and galleries and museums busily opening and reopening in both LA and San Francisco, are we to expect a Frieze West Coast fair soon?

In answer to this, the Frieze duo are — as always — perfectly and courteously non-committal. “If the galleries and collectors we’ve worked with over the years tell us they want another fair,” says Slotover, “we’d certainly think about it.” And Sharp simply adds, “Never say never …”

Interview: Frieze’s very discreet co-founders  (FT.com)