@Bernardaud & @MOCAlosangeles will be hosting a signing event with @JeffKoons on the occasion of the unveiling of the “Balloon Dog (Magenta),” 2015, Limited edition of 2300. The event takes place this Thursday, April 7th, 2016 from 6–8pm ET at Bernardaud in New York. Upon Reservation: 212-371-4300 – koons-event@bernardaud.com __________ Image: #JeffKoons, “Balloon Dog (Magenta), 2015, Porcelain, 10.5 × 5 inches (26.67 × 12.7 cm) © Jeff Koons

A photo posted by Gagosian Gallery (@gagosiangallery) on Apr 4, 2016 at 7:04am PDT

With the launch of the fourth balloon dog plate, an Orange version cannot be far behind. For those tracking the market for these Koons works, the first two in the series have maintained a market value ~$12,500. The yellow versions sell for $8,000 directly through the LA MoCA. That’s $92m in retail value across the series and total potential market value, once the orange plate is released of close to $150m