Quartz has a new twist on an old relationship between fashion and illustration–and fashion as it telates to art. Designers have been reaching out through Instagram to artists who now illustrate their designs for a particular season to add to the appeal of the clothing:
In fashion, Instagram is everywhere, and much has been made of how it has changed the way clothes are designed and promoted. But the platform’s most remarkable feat might be its revival of an old-world art: fashion illustration. The work Beeman is doing—and that of artists commissioned by Gucci, Stella McCartney, and Dries Van Noten, among others—hearken back to a time when the public digested fashion collections via expressive watercolors and line drawings, rather than glossy magazines, websites, and, well, Instagrams.
Fashion houses are discovering tomorrow’s art stars on Instagram (Quartz)
