Art Market Monitor

Global Coverage ~ Unique Analysis

  • AMMpro
  • AMM Fantasy Collecting Game
  • Podcast
  • Contact Us

RM Sotheby’s Driven By Disruption Sale Made $73.5m But Did It Bring In Younger Buyers?

December 14, 2015 by Marion Maneker

RM Sotheby's Lamborghini Miura P400 SV 2.4m USD

RM Sotheby’s made $73.5m on its New York “Driven by Disruption” sale late last week. A Ferrari race car made a bulk of that at $28m, followed by a record price for an Aston Martin at $14m and the Lamborghini Miura P400 SV (above) made $2.4m.

Although the firm didn’t make its push toward a record sale, it was also continuing in its efforts to attract a different cohort of buyers. Here’s what The Verge learned during their visit to the auction preview:

While car auctions tend to attract a more senior set, the crowd also included a younger range of curious car lovers. Peter Wallman, a house specialist for Sotheby’s, told me that bringing in a younger crowd to the car market is one of the house’s goals. “Younger buyers are migrating into classic cars who are attracted to the glamour and the sex appeal. The new buyers appreciate cars up until the 1980s, because the cars of today are cold and lack charisma and personality,” he says. “It’s becoming more like a scene, like Art Basel.”

An unbelievable collection of rare cars just set records at a New York auction  (The Verge)

More from Art Market Monitor

  • Edelman Goes After EmigrantEdelman Goes After Emigrant
  • Oliver Stone: Not an Art CollectorOliver Stone: Not an Art Collector
  • Scully on Solid GroundScully on Solid Ground
  • Art Pros & ConsArt Pros & Cons
  • Rehs on The VictoriansRehs on The Victorians
  • Picasso ShinesPicasso Shines

Filed Under: General

About Marion Maneker

LiveArt

Want to get Art Market Monitor‘s posts sent to you in our email? Sign up below by clicking on the Subscribe button.

  • About Us/ Contact
  • Podcast
  • AMMpro
  • Newsletter
  • FAQ

twitterfacebooksoundcloud
Privacy Policy
Terms & Conditions
California Privacy Rights
Do Not Sell My Personal Information
Advertise on Art Market Monitor
 

Loading Comments...