RM Sotheby’s made $73.5m on its New York “Driven by Disruption” sale late last week. A Ferrari race car made a bulk of that at $28m, followed by a record price for an Aston Martin at $14m and the Lamborghini Miura P400 SV (above) made $2.4m.
Although the firm didn’t make its push toward a record sale, it was also continuing in its efforts to attract a different cohort of buyers. Here’s what The Verge learned during their visit to the auction preview:
While car auctions tend to attract a more senior set, the crowd also included a younger range of curious car lovers. Peter Wallman, a house specialist for Sotheby’s, told me that bringing in a younger crowd to the car market is one of the house’s goals. “Younger buyers are migrating into classic cars who are attracted to the glamour and the sex appeal. The new buyers appreciate cars up until the 1980s, because the cars of today are cold and lack charisma and personality,” he says. “It’s becoming more like a scene, like Art Basel.”