Madelaine D’Angelo is the founder behind Arthena, a combination art fund and crowd sourcing art investment company that was just launched out of a New York start up accelerator. They have four collections that one can buy an equity position in an art collection.

Madelaine has been on a PR blitz lately peaking with this interview with Marketplace Weekend’s Lizzie O’Leary:

“We know that there’s people out there that want to participate, but we just can’t seem to bring them in,” D’Angelo says. “I’m part of this generation that they’re trying to reach out to, and I realized that this generation looks at art not only from a cultural perspective, but also a financial perspective. And it makes sense, because if you look at how many kids my age have student loans, if you put $10,000 into something, you want to make sure it’ll be worth $10,000 the next day.”

Startup hopes to make art investment more inclusive | Marketplace.org