This morning, Absolut announced a non-spirits-based new business division selling affordable art online:

Conceived from Absolut’s long-established heritage and support for the arts, AbsolutArt.com will prove that anyone can collect art by established household names and emerging talent, from all over the world, at an affordable price. The site offers insider access to the most dynamic local art scenes by partnering with curators on the ground in each city.

Absolut Art’s global vision is being executed locally, starting with Stockholm. The site launches with over 75 works by more than 40 artists, in partnership with local curator Jonas Kleerup, with prints in editions of 5 – 100, with the majority priced between $250 – $3,000 USD.

PARTICIPATING ARTISTS INCLUDE:
Dave Allen, Willem Andersson Maria Bajt, Filippa Barkman, Eva Beierheimer, Erik Berglin, Kristian Bengtsson, Lina Bjerned, Nadine Byrne, Timothy Crisp, Johanna Ekström, Leif Elggren, Andreas Emenius, Klas Eriksson, Allen Gruebesic, Maria Friberg, Lukas Göthman, Jenny Granlund, Klas Hällerstrand, Emma Hartman, Fredrik Hofwander, Linda Hofvander, Daniel Jensen, KK + TF, Jenny Källman, Eva Kerek, Makode Linde, Per Mårtensson, Santiago Mostyn, Malin Gabriella Nordin, Anneè Olofsson, Cecilia Ömalm, Ragnar Persson, Christian Saldert, Danilo Stankovic, Astrid Sylwan, Moley Talhaoui, Annika von Hausswolff, Cajsa von Zeipel and Ruvan Wijesooriya.

PARTICIPATING GALLERIES INCLUDE:Andersson Sandström, Andréhn-Schiptjenko, Belenius Nordenhake, Björkholmen Gallery, Cecilia Hillström, Charlotte Lund, Christian Larssen, Ed-Art, Elastic Gallery, Loyal Gallery, SteinslandBerliner and Stene Projects.