Techcrunch says that Auctionata has gone back to the VCs for another $45m making the total capital raised close to $100m. Most of the appeal seems to be in lower-priced objects and the home shopping aspect of selling art through live auctions:
The tide is rising for live streaming services, and just as this is lifting apps, other kinds of streaming startups are seeing a boost as well. Today, Auctionata, a Berlin startup that broadcasts online live auctions for fine art and collectibles, announced that it raised €42 million ($45 million) in a Series C round of funding from a group investors led by MCI Management and including Hearst Ventures.
Auctionata plans to use the money to expand its service to new geographies and new categories. […] New auction areas will include musical instruments, memorabilia (think ‘original Mickey Mouse ears’ and old baseball cards), architectural and garden pieces, diamonds, and real estate. It also plans to put investment into categories that it already offers like watches, classic cars, wine, jewelry, design, contemporary art, fine art, antiques and Asian art; and also into the tech behind its live stream auction format.
Auctionata Raises $45M To Build Out Its Live-Streamed Auction Business (TechCrunch)
