Hollywood Art Agent Cut His Teeth Representing Buyer in Peter Lik’s Record $6.5m Sale

The news of Joshua Roth joining UTA as Hollywood’s first agent for artists came out after the publicity blitz surrounding Peter Lik’s claim of a record-breaking private sale of $5.6m for a photograph. But we have to admit, we didn’t put the two together until The New York Times ran its Peter Lik profile.

This was a private sale for a newly printed photograph, and scant details were offered. But while the buyer’s hidden identity inevitably arched some eyebrows, anonymity in such deals is not unusual. Joshua Roth, the Los Angeles lawyer who represented the buyer, declined to name his client, though he emphasized that the client exists.

Peter Lik’s Recipe for Success: Sell Prints. Print Money  (NYTimes.com)