Luxury Marketing Looks to Art for Access to Global Rich

The art market continues to be an alluring entry point for luxury marketers:

“Anyone who is a serious member of the creative class who’s in town is going to come into our fair. We’re getting a lot of request from CEOs and CMOs (chief marketing officers) who’ve never come to the fair,” said Art Basel director Marc Spiegler.

Miami’s billion-dollar art fair becomes platform for selling everything  (Reuters)