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Luxury Marketing Looks to Art for Access to Global Rich

December 5, 2014 by Marion Maneker

Dom-Perignon-at-Art-Basel-Miami-Beach

The art market continues to be an alluring entry point for luxury marketers:

“Anyone who is a serious member of the creative class who’s in town is going to come into our fair. We’re getting a lot of request from CEOs and CMOs (chief marketing officers) who’ve never come to the fair,” said Art Basel director Marc Spiegler.

Miami’s billion-dollar art fair becomes platform for selling everything  (Reuters)

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Filed Under: General

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