We’ve become accustomed to seeing Contemporary art used to sell luxury real estate but now come reports of high-end auto dealers following suit:

Marshall Motor Group marked the the opening of its new Maserati showroom in Peterborough with an exhibition of exclusive art works from iconic British artists including Damien Hirst, Tracey Emin, Grayson Perry and Patrick Hughes.

Invited guests were given the opportunity to see the collection of British masterpieces at a champagne reception at the showroom. […]

Marshall Maserati Peterborough, with its six car showroom, is the fourth new Maserati dealership to open this year.

Damien Hirst and Tracey Emin works feature at Marshall Maserati launch