The Wall Street Journal puts old wine in new skins. Apparently, before social media, artists were shy and let their dealers be the stars. Now, it appears that galleries will no longer simply sell primary works for low prices and let auction houses sell on the secondary market:
The galleries have also started encouraging buyers who may want to resell a purchase to come to them help broker a deal privately—rather than take the work to auction. “The worst thing is to be blindsided by an auction catalog” offering a work of one of the gallery’s artists at a high price, says Nick Koenigsknecht, the gallery director at Peres Projects in Berlin, which represents Mr. Ostrowski.
The Steep Rise of the Art World’s ‘Millennials’ (Wall Street Journal)