Art Market Monitor

Global Coverage ~ Unique Analysis

  • AMMpro
  • AMM Fantasy Collecting Game
  • Podcast
  • Contact Us

Uniqlo Wants to Be Contemporary Art’s Diffusion Line

March 28, 2014 by Marion Maneker

Uniqlo Basquiat

Art continues to seep further into popular culture. In many ways, the growing popularity of Contemporary art is following the same trajectory as food over the last three decades. With that growing awareness of art and the emergence of artists as stars, the interplay between art and popular culture becomes ever more interesting … and risky, as this Forbes report on Uniqlo’s new art-inspired fashion line shows:

Japan’s biggest retailer, on a mission to conquer the U.S. market a la the Gap, with plans for 200 stores by 2020, took the wraps off SPRZ NY (“Surprise New York”) at its global flagship store on Fifth Avenue in Manhattan yesterday.

The merchandise collection, which reflects a collaboration with the Museum of Modern Art in New York City, features 200 t-shirts, polo shirts, light jackets bandanas and tote bags inspired by iconic artists Andy Warhol, Jean-Michel Basquiat, Keith Haring and Jackson Pollock, as well newer artists such as Ryan McGinness and Sarah Morris.

Uniqlo’s New Fashion Line Is All About Contemporary Art: But Will It Sell In The Nation’s Malls? (Forbes)

Uniqlo Warhol

More from Art Market Monitor

  • NY Times Casts Doubt on Art FundsNY Times Casts Doubt on Art Funds
  • Did Black Money Fuel Europe's Old Master Boom?Did Black Money Fuel Europe's Old Master Boom?
  • Michael Steinhardt Raided for Antiquities Michael Steinhardt Raided for Antiquities 
  • Five Galleries Account for 30% of Solo Museum Shows in US Over Last Five YearsFive Galleries Account for 30% of Solo Museum Shows in US Over Last Five Years
  • The New Names From China Debuting in LondonThe New Names From China Debuting in London
  • Subtle Seductions at AIPADSubtle Seductions at AIPAD

Filed Under: Artists

About Marion Maneker

Want to get Art Market Monitor‘s posts sent to you in our email? Sign up below by clicking on the Subscribe button.

Top Posts

  • Keith Haring’s 1989 Retrospect Comes to Sotheby’s London Prints Sale
  • British Modernists Draw Deep Bidding in Christie's $42 M. London Sales
  • $10 M. Picasso Portrait Unseen for Decades to Sell at Bonhams
  • Tony Podesta's Secret Art Buying
  • Norman Rockwell's Not Gay. But Is He a Great Artist?
  • Four of Picasso's Women Valued at $28m Come to Christie's from Rose-Walters Collection
  • Roy Lichtenstein’s Top Ten Auction Prices
  • Miami Sales Report 2015
  • The Billion-Dollar NYC Apartment of Ben Heller
  • Mapping a Career in the Art World
  • About Us/ Contact
  • Podcast
  • AMMpro
  • Newsletter
  • FAQ

twitterfacebooksoundcloud
Privacy Policy
Terms & Conditions
California Privacy Rights
Do Not Sell My Personal Information
Advertise on Art Market Monitor