AXA Art published the results of their online survey of art collectors. Since the survey was conducted online, it’s not a surprise that the respondents overwhelmingly use the internet to learn about artists and their work. But what is surprising is how little those same collectors trust the internet, some even have a philosophical bias against buying works of art online:

Overall, this study demonstrates that information sources and research are what lie at the heart of collecting. 95% of those interviewed confirmed that they consider art fairs as a source of primary importance. Equally, 95% of collectors affirmed that they regard the Internet as a vital source of information (multiple responses were allowed in this part of the survey). However, whilst 34% of interviewees admitted to having bought works of art online, this is clearly a secondary buying platform when compared to traditional methods, given that 42% of collectors suggested they refuse to acquire works online as a matter of principle

Collecting in the digital age: Axa Art Collectors Survey reveals the trends (AMA)