The New York Observer announces that Pace is opening a pop-up gallery in Menlo Park to coincide with April’s art fair in Silicon Valley:
Pace will use about 15,000 square feet of the massive, 25,000-square-foot space, partitioning it further so that one half houses exhibitions while the other displays works brought in from other New York galleries. “I think we are one of the most collegial galleries in the business,” said Mr. Glimcher of Pace and its inclusive effort. Though the list of the five or six other New York galleries has not yet been finalized, Mr. Glimcher said that it includes Aquavella, Dominique Lévy and Mnuchin. Pace will take a commission on these sales. Showing work from other dealers, he said, is important to successfully initiating a new collector base. “They need confidence,” he said of Silicon Valley buyers. “They need to see that…they’re really being brought into the art world.”
The first show at the gallery will be an Alexander Calder survey featuring pieces—some for sale, some not—that span from 1929 to the artist’s death in 1976. On May 22, it will switch over to a show of work by the New York-based installation artist Tara Donovan. In addition to the showrooms, the gallery will feature a screening room for artist films, a 1,000-volume library and, “most importantly, we’re going to have a functioning bar back there,” said Mr. Glimcher
Pace Gallery Pops Up in Silicon Valley (Gallerist)
