Just before Sotheby’s announced their own new CMO, Christie’s hired Marc Sands from the Tate setting up an interesting juxtaposition. More on that in another post. In the meantime, here’s the skinny on Sands:

Sands will join Christie’s in 2014 from Tate, where he is currently director of media and audiences and responsible for bringing the national art institution’s brand to a more diverse audience. Prior to that he was marketing director at Guardian News Limited.

He will report into Christie’s chief executive officer Steven Murphy who says Sands will bring “so much relevant experience from his previous roles”.

Murphy adds: “As the desire to connect with art continues to grow, Christie’s is in a special position to share our wealth of expertise and knowledge, as we widen the access and opportunity for people to buy and enjoy art.”

Christie’s Hires Marc Sands as CMO (Marketing Week)