Art Market Monitor

Global Coverage ~ Unique Analysis

  • AMMpro
  • AMM Fantasy Collecting Game
  • Podcast
  • Contact Us

Restoration Hardware Bets on Contemporary Art

October 31, 2013 by Marion Maneker

RH Contemporary ArtRH sponsored the wildly popular rain room at MoMA and the company is hardly the only enterprise trying to lower the barriers to Contemporary for novice buyers, so it shouldn’t take a leap of faith to see that the next move is to build up RH Contemporary Art as the Times explains:

On Nov. 9, it will also become a publisher, with a quarterly called RH Contemporary Art Journal that will be available for free to visitors of its new wood-beamed art gallery on West 16th Street. […] Both ventures are part of RH Contemporary Art, a platform that also includes documentaries, artist residencies and a web emporium, all aimed at selling creations by the artists it works with (who currently number about 50).

Collectors might notice surprising corporate tones to RH Contemporary’s approach. (All artworks, for instance, will be covered by a return policy — virtually unheard of in the art world.)[…] The Chelsea gallery has an Adrian Pearsall marble table in its office and vintage armchairs from 1stdibs in its viewing rooms, but little from RH. Why the divide? “Look, art clearly goes in people’s homes,” Friedman says. “But great art can stand alone, and shouldn’t be confused with decoration.”

Art Market | Restoration Hardware’s Next Move? A Quarterly Journal for Art Lovers (T-Magazine)

More from Art Market Monitor

  • Italy Marshals Its CaseItaly Marshals Its Case
  • What’s Hot in Israeli ArtWhat’s Hot in Israeli Art
  • HappeningsHappenings
  • More in the Middle: London Imp-Mod AnalysisMore in the Middle: London Imp-Mod Analysis
  • Caveats for the EmptorsCaveats for the Emptors
  • Christie’s First Open = $12.3mChristie’s First Open = $12.3m

Filed Under: General

About Marion Maneker

LiveArt

Want to get Art Market Monitor‘s posts sent to you in our email? Sign up below by clicking on the Subscribe button.

  • About Us/ Contact
  • Podcast
  • AMMpro
  • Newsletter
  • FAQ

twitterfacebooksoundcloud
Privacy Policy
Terms & Conditions
California Privacy Rights
Do Not Sell My Personal Information
Advertise on Art Market Monitor
 

Loading Comments...