One place you don’t have to worry about authenticity is in the primary market for emerging talent. When work has yet to prove its value, there would be no point in faking it. Thus, today seems like a good day to point out that Saatchi Online is expanding its services, based in Southern California, the online vendor of emerging artists is expanding its services:

“We deliver works to people’s homes directly from artists’ studios. In the last year, we have delivered works to collectors in 80 countries,” she said.

That’s Rebecca Wilson who runs Saatchi Online and is now offering art advisory services free of charge:

“Los Angeles has a huge and thriving art scene as well as a rich entrepreneurial community, so in many ways it’s the perfect place for us to build our marketplace for emerging artists. There are also interesting opportunities with Hollywood on our doorstep, San Francisco not far away, lots of art collectors living here, and some of the world’s best art schools in California.”

Overall, she said, “I think the Internet is showing people that it is possible to buy original works online at affordable prices – they don’t need to settle for a mass produced print.”

Art in the Digital Age (Forbes)