Art Market Monitor

Global Coverage ~ Unique Analysis

  • AMMpro
  • AMM Fantasy Collecting Game
  • Podcast
  • Contact Us

Paddle 8 Lands a Princess

June 25, 2013 by Marion Maneker

Princess Eugenie

It’s been a mainstay of the auction business that aristocrats provide connections to those with works that might eventually be sold as well as attracting the business of others who simply want to enjoy the experience of being close to ancient lineage.

Last week it was announced that the UK’s Princess Eugenie would join Paddle 8, the online auction platform here in New York to learn the ropes and eventually return to London to help set up the firm’s UK operations.

Georgina Adam responds to the news with a survey of the online art selling space:

The million-dollar question is the extent to which art sales will migrate onto the web, particularly at the high end. Inevitably, some of the founders of art sales sites believe, in an almost evangelistic way, that the web is the future and that even very high-priced works of art will eventually sell online. But not everyone agrees. While the volume market seems sure to grow, the high end will probably be more difficult to crack. Paddle8, for example, has decided to specialise in works under $100,000 and its average sale price is $10,000. Vroom of Artspace says that the “sweet spot” is $25,000- $30,000; after that, “you need human mediation”, meaning that you actually have to see the art before taking the plunge.

Buying Art Online: A Click Away from a Masterpiece? (BBC News)

More from Art Market Monitor

  • Freud Leads Sotheby’s Frieze SaleFreud Leads Sotheby’s Frieze Sale
  • Following $12 M. Pollock Sale, Everson Museum Acquires Contemporary Works by Shinique Smith, Ellen Lesperance, MoreFollowing $12 M. Pollock Sale, Everson Museum Acquires Contemporary Works by Shinique Smith, Ellen Lesperance, More
  • Artelligence for January 29, 2018Artelligence for January 29, 2018
  • A Portrait of Picasso Without PaintA Portrait of Picasso Without Paint
  • Lucien Smith Resumes His Career with a Comprehensive WebsiteLucien Smith Resumes His Career with a Comprehensive Website
  • Picasso Painted DealersPicasso Painted Dealers

Filed Under: General

About Marion Maneker

Want to get Art Market Monitor‘s posts sent to you in our email? Sign up below by clicking on the Subscribe button.

Top Posts

  • Keith Haring’s 1989 Retrospect Comes to Sotheby’s London Prints Sale
  • Tony Podesta's Secret Art Buying
  • Four of Picasso's Women Valued at $28m Come to Christie's from Rose-Walters Collection
  • Norman Rockwell's Not Gay. But Is He a Great Artist?
  • Roy Lichtenstein’s Top Ten Auction Prices
  • Aboudia, Zemba Luzamba, Dickens Otieno Anchor Contemporary African Art Sale at Artcurial in Marrakesh
  • How to Chant Like an Auctioneer
  • Selection Bias In Art Is What Creates Value
  • Tracey Emin Neon Lights Up Sotheby's 'Contemporary Showcase' Pop-Up
  • Sotheby's Pulls in a $9m David Hockney for November
  • About Us/ Contact
  • Podcast
  • AMMpro
  • Newsletter
  • FAQ

twitterfacebooksoundcloud
Privacy Policy
Terms & Conditions
California Privacy Rights
Do Not Sell My Personal Information
Advertise on Art Market Monitor