In an interview with the Financial Times, Steven Murphy explains the value of the firm’s internet strategy lies in more than just raw revenue:

“We have moved from seven online [only] auctions in 2012 to 50 online [only] auctions in 2013, and we average between 45 per cent and 75 per cent of the successful buyers are individuals new to Christie’s,” he says.

Christie’s and Sotheby’s deepen rivalry ahead of art sales (Financial Times)