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Luxury Brands as Art Patrons

January 25, 2013 by Marion Maneker

Gilbert & George in Louis Vuitton

The Financial Times made an interesting discovery at their luxury goods event. Store architect Peter Marino has been commissioning art work for Chanel and Louis Vuitton stores that the companies may be viewing as assets:

[Peter Marino] says he has a deal with brands such as Chanel and Louis Vuitton that allows him to commission three to five pieces of new art from pretty much any artists he wants. […] He says he has probably been responsible for commissioning about 200 or more works of art from artists including Vik Muniz, Jean-Michel Othoniel, Richard Prince, and others.

Fashion’s Shadow Art World (Financial Times)

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Filed Under: General

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