The iPad: Art’s Next Frontier

The Wall Street Journal’s Ellen Gamerman does a nice job illustrating the many and varied ways that the art world—museums, dealers and auction houses—are all employing mobile and touch technology to educate museum goers, market to buyers and sell art:

Officials at Christie’s and Sotheby’s say they’re seeing more iPads and other devices filling the room during sales. Christie’s, which already offers absentee bidding via its website, expects to extend absentee bidding to its iPad app next month, along with new features like access to condition reports on works. Sotheby’s just updated its iPad catalog app to allow collectors to take notes in digital catalogs during sales.

Tablets are also increasingly a staple of art fairs. At Art Basel in Switzerland last June, dealer Adam Sheffer, a partner at the New York gallery Cheim & Read, met with a client interested in a work by Ghada Amer, an Egyptian painter whose labor-intensive pieces are filled with intricate embroidery. The gallery’s works were inventoried on the iPad using ArtBinder, an app that is swiftly replacing the use of physical binders at art fairs. The Los Angeles-based collector was ready to buy the work, but he wanted the signoff of his wife, who was more than 5,800 miles away in a hair salon in Los Angeles. Mr. Sheffer emailed a close-up of the work to the wife, an art enthusiast, who agreed to the $250,000 sale. “The whole thing took an hour,” Mr. Sheffer says.

The Art of the Tablet (Wall Street Journal)