The Wall Street Journal reports that Mark Grotjahn has done a deal to get free skiing in Aspen by designing the lift tickets this year:
Heidi Zuckerman Jacobson, the Aspen Art Museum CEO and director, said there were few guidelines for the project, other than to give the artist the size of the ticket and ask him to include the words “Aspen Snowmass.” The museum began putting art on lift tickets in 2005, featuring work by contemporary artists such as Peter Doig, Karen Kilimnik and Jim Hodges—the latter seeming to wink at the tony ski town by creating a lift ticket in multicolored block letters that read: “Give more than you take.”
Mr. Grotjahn’s lift tickets carry pictures of off-kilter cardboard masks that he’s created over the past decade. Some are made from boxes that held 12-packs of beer or art supplies, with noses formed from empty toilet-paper rolls, all painted in vibrant colors. Four painted bronze masks sit atop Aspen’s four ski mountains. The artist called the images intentionally childlike: “They should be happy and celebratory and make people happy.”
In Aspen, Art That Gets You Access to the Slopes (Wall Street Journal)