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Art Fair Marketing Strategies

January 26, 2012 by Marion Maneker

Now that we’ve entered the era of art fairs competing for audiences as the calendar and cities (and cyberspace) all fill to overflowing with art vending and viewing events, the fairs have begun to create a variety of events that might entice viewers and buyers.

Frieze’s upcoming New York debut on obscure Randall’s Island will feature “a temporary pop-up village,’’ as Carol Vogel describes it on the New York Times’s ArtsBeat blog, of commissioned works by eight artists:

Cecilia Alemani, the director and curator of art on the High Line, has organized the initiative. The artists participating include John Ahearn, Uri Aran, Latifa Echakhch, Joel Kyack, Rick Moody, Virginia Overton, Tim Rollins and K.O.S. and Ulla von Brandenburg.

Meanwhile, the almost-upon-us VIP Art Fair 2.0 is running a variety of appointment-viewing videos:

Frieze Art Fair New York Announces Commissioned Art Projects (ArtsBeat/New York Times)

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Filed Under: Art Fairs

About Marion Maneker

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