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Christie’s Goes After the Pop Dollar

October 6, 2011 by Marion Maneker

Kelly Crow got the early release of Christie’s PWC sale in New York this November. The lead lot is Courtney Ross’s Lichtenstein classic comic book painting which is priced at $35m. That work is backed up by a Warhol Liz offered at $16m that overlaps nicely with Christie’s own sale of the late actress’s estate and the Gagosian show of Liz paintings that opens next week downtown.

All of this is because Brett Gorvy knows the big money will pay for Pop art:

Mr. Gorvy said he’s also been monitoring the buoyancy of Pop prices amid recession and figures Warhol still enjoys broad appeal. “The new buyers are the most powerful buyers in the marketplace now,” he said, adding that he’s watched the pool of buyers who can spend $30 million-plus on a Pop painting double in recent years, thanks to wealthy, emerging markets like China and Brazil. “These guys want impactful paintings that are easy to understand.”

Pop Art to Take Center Stage at Christie’s (Wall Street Journal)

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Filed Under: Featured, General Tagged With: Christie's, Lichtenstein, Warhol

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