Tel Aviv is growing its audience for Contemporary art through the annual PechaKucha Tel Aviv event where artists are given 6 minutes and 40 seconds to present their work. Originally created by a group of Western architects in Tokyo, the PechaKucha is designed to limit the artist’s tedency to over explain.
Tel Aviv audiences clearly like the format:
In July 2007, the first evening was held in Tel Aviv with an audience of 250. The second brought 600 attendees; the third 1,000. The event then moved to the Jaffa port, and finally to Hangar 11 at the Tel Aviv port, where 2,000 people attend the event. On February 9, PechaKucha was held again in Hangar 11. Some 4,000 guests streamed in and out of the warehouse for the back-to-back performances at 7 p.m. and 8 p.m.
The Conversation of Art (Jerusalem Post)