Before the VIP Art Fair launched in late January, Jane Cohan said the fair’s success would be measured against the traffic generated by other international art fairs. Because users would have to register with the site to enter the fair, she said, VIP Art Fair would have accurate numbers.
Buried at the bottom of the Financial Times’s story on the fair is that final count: 41,000 registered users. ArtBasel Miami Beach says 46,000 persons came to their fair. Both Frieze in London and the Armory Show in New York claim 60,000 attendees for their 2010 events. And ArtBasel itself had 62,500 visitors.
VIP Art Fair: A Virtual Failure? (Financial Times)
