Suzy Menkes tags along with the Italian fashion family Missoni as they shoot their next collection at London’s Museum of Everything which is devoted to Outsider Art:
So on a bleak winter day, the patriarch Tai Missoni with Rosita, daughter Angela, sons Vittorio and Luca and the vast cousinhood they have spawned, sat at long tables lunching, as if al fresco in Italy. To the mix were added various friends from Joan Burstein, the founder of Browns boutique, to the former Brazilian model Andrea Dellal, and Tatiana Santo Domingo and Eugenie Niarchos from the hip international set of Margherita Missoni and her sister Teresa.
“I said ‘no’ to every other fashion brand, as well as magazines,” Mr. Brett said. “I was afraid they would turn the museum into a film set and the art into a bunch of props. But this was different, with every member of the family modeling, from 19 to 80. It all made sense and has been more like an artistic collaboration than a traditional campaign.
Outsider Art Finds Its Place in Fashion (New York Times)