CNNInternational talks to Pierre Naquin and Caroline Matthews of A&F Markets about their new exchange:

Naquin places potential investors in two camps: financial professionals who want to diversify investments in a new asset; and entry-level collectors who haven’t been able to invest previously.

Art Exchange is also not regulated by Autorité des marchés financiers, France’s stock market regulators.

“At present there is no official authority for this sort of trading,” Matthews said. “We are obviously regulated in the sense that we are subjected to property laws, especially those regarding artworks.

“Moreover, as a question of security, we oblige ourselves to follow the same rules as other financial markets,” she added.

Modern art shares from $13 in new art stock exchange (CNN.com)