We’ve already seen the launch of a virtual art fair with some heavyweight galleries. Now comes an auction house touting its virtual exhibits. Phillips de Pury doesn’t go in for false modesty when announcing their new plan to work with a company called Pinpoint Visualization:
In keeping with Phillips de Pury & Company’s reputation as a taste maker in contemporary society, this interactive software is at the forefront of technological innovation and enables the user, curator and collector, to access Phillips de Pury & Company’s award winning exhibition spaces from anywhere in the world. With the click of a mouse, the user can navigate Phillips de Pury & Company’s curated exhibitions of upcoming sales and exhibitions and at the same time gain access to Phillips de Pury & Company’s expertise as if he or she were physically present within the gallery walls.
The software is a breakthrough for curators who are able to additionally benefit from in-depth curatorial planning with simple user interface and content management and the benefit of dimensions, scales and wall maps being easily displayed. The system dramatically reduces the time taken to design and layout exhibitions (hours instead of days) with significant operational cost savings and minimised damage risk from ‘right first time’ layout process.Clients will be able to additionally click on the image of an artwork and connect to the relevant specialist, receive condition reports and any other key information regarding the work including registering and bidding.