Bloomberg‘s Scott Reyburn reports that Christie’s is sponsoring a fair for print publishers during London’s Frieze week:

“Multiplied,” an event devoted to contemporary prints, editions and photographs, will take place at Christie’s, South Kensington, from Oct. 15 to 18.

“Editioned works can be shown at Frieze,” Charles Booth- Clibborn, director of the London-based Paragon Press, said in an interview. “They just don’t give booths to people who publish them.”

Paragon, which commissions and publishes prints by artists such as Damien Hirst, Grayson Perry and Anish Kapoor, intends to be one of more than 30 exhibitors at Christie’s fair, Booth- Clibborn said. “It’s a perfect venue, it’s a good time and it’s nice to get another fair in London,” he said.

The model for the event is the annual Editions/Artists’ Book Fair in New York, Richard Lloyd, Christie’s international head of prints, said in an e-mail.

“I was inspired to stage something similar in London and help to create a buzz and a platform for the very best in contemporary publishing,” said Lloyd. “Christie’s isn’t taking any percentage of the sales; stands are very competitively priced and entry to the fair is free.”

Christie’s Joins Rush to Entice Collectors at Frieze-Week Fairs in London (Bloomberg)