Marc Glimcher puts his stamp on the Pace Gallery as he gives an interview to ArtInfo.com in the wake of the gallery’s split from the Wildenstein family. He touts Pace’s vast quantity of sales–60,000-works–and the way the dealing is changing:
The globalization of the art world. It has globalized in a different way than anyone thought it would. What it means to be an art collector, or an artist, is in flux, and that’s fantastic. Over the last decade, we’ve seen the whole “what does it mean to be an art gallery?” question come up. The answer, for a lot of innovative people, has been a franchise, a brand. That has been incredibly successful, and Pace has participated in it to some extent, but there have been a lot of dealers who, along with the auction houses, made the concept of planting their brand around the world a defining characteristic of what they do.
What I see as the next evolutionary step after the franchise is the network. Creating and being part of a network is something that the rest of the world has been deeply engaged in for at least the last 10 years. Because of its strange characteristics, the art world is genetically behind the rest of the world, so the idea of networks is just now taking root.
Marc Glimcher on the Future of Pace (ArtInfo.com)
