The New York Times finds a new trend in galleries run as home salons. Critic Jed Perl gets the first word in:
“My impression of many of the hostess/salon-running/gallerist types — from Peggy Guggenheim to Holly Solomon — is that they made a fairly clear distinction between home and gallery. Certainly in the secondary market there has always been a strong tradition of people who deal out of their homes, where ‘everything’ is for sale: the Tiffany lamp, the Navajo rug, the Guercino drawing.
“As for the East Village-to-today galleries in the home, maybe in spirit it’s related to Happenings and so forth. But isn’t the truth that as soon as the cash flow is strong enough, people prefer to move the business to a separate location? So it’s also — let’s face it — a style born of necessity?” […]
Some are creating roving galleries, this year’s version of the “Happening” for the post-grad set, or one-night events in other people’s homes, like the Apartment Show or Parlour, which are put together by young artists or curators, and romp from living room to living room and neighborhood to neighborhood like punk bands “touring” suburban basements.
Even at the high end, established dealers like the glamorous Palm Beach, Fla., gallerist Sarah Gavlak are opening their homes: through Dec. 19, Ms. Gavlak’s one-bedroom pied-à-terre, in a prim ’60s white brick building on 57th Street, is given over to the paintings of Christopher Milne, an artist who creates stylized images inspired by women’s magazines of the “Mad Men” era.
Like 17th-century salonistes, home gallerists use the intimacy of their homes — or other people’s — to incite discussion and forge a deeper connection to the art.
Is It Art or Their Shoes? (New York Times)