Australia’s The Age follows three young gallerists as they invade Frieze for the first time. The Melbourne gallerists Tristian Koenig and Geoff Newton were staying with friends and keeping a positive outlook: ”Yes,” Koenig said “we’re always next to the toilet at these things, but at least you get the foot traffic.”

They’re not the first Australian gallery to make the trip. They’re the third, actually. And The Age checked in with Jarrod Rawlins director of Uplands gallery who went in 2004. He remembers the high points,

”Madonna came into our booth and didn’t say anything. I sold a small work to an Italian collector who was so rich, he never even bothered paying for it.

”And I remember the Wrong Gallery exhibiting a fresh poo on the floor of their booth every day. We would go and check the new poo every morning to see the improvements.”

For Frieze’s a Jolly Good Fellow (The Age)