When Daria Zhukova isn’t running Moscow’s Bus Center, she’s been re-vamping Pop magazine in London. Women’s Wear Daily’s Nina Jones looks at the first issue:

For the first issue, Zhukova has tapped Damien Hirst to design two covers, which both feature the 13-year-old Chicago-based fashion blogger Tavi Gevinson. Hirst has made his signature butterflies the backdrop of both covers and customized the title’s logo with polkadots. Meanwhile, Ed Ruscha designed a limited edition hardback cover of Pop to mark the launch of his show at London’s Hayward Gallery this fall.

“The new Pop launches at an exciting turning point in fashion, where the possibilities and potential for creativity are almost overwhelming,” said Zhukova. “The new era is more fluid than ever before; one where teenage girls in Chicago, fashion editors in Paris, street photographers from Berlin and bloggers everywhere…redefine the fashion landscape.” [..]

The launch issue has 316 pages, and a spokeswoman for Bauer, its publisher, said advertisers include Prada, Dior, Louis Vuitton, Gucci, Chanel, Armani, Chloe, Mulberry, Tod’s and Roberto Cavalli. Pop has a cover price of 5 pounds, or $8, and hits newsstands Tuesday.

Pop Art . . . September (WWD)