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Hermes Goes Aboriginal

May 23, 2009 by Marion Maneker

Reuters covers Hermes decision to license an Australian Aborgine’s art for one of its scarves:

hermes-aborigine

Aborigine Gloria Petyarr has become the first Australian artist to design for Hermes, creating a pattern for one of the silk scarves the French fashion house is renowned for.

“Bush Medicine Leaf Dreaming,” a painting by the celebrated artist who lives in the remote desert community of Utopia, some 250 km (155 miles) northeast of Alice Springs, features in Hermes’ Spring/Summer 2009 scarf collection.

Petyarr’s scarf is called “Le Reve de Gloria” and retails for A$530 ($413) in Australia. Its burned orange, feathery design depicts special leaves with medicinal properties that Aborigines use to treat many ailments.

Celebrated Aboriginal Artist Takes the Bush to Hermes (Reuters)

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