Art Market Monitor

Global Coverage ~ Unique Analysis

  • AMMpro
  • AMM Fantasy Collecting Game
  • Podcast
  • Contact Us

Brand Building at Sotheby's

March 13, 2009 by Marion Maneker

Carol Vogel suggests that Sotheby’s is staging a show of works from Steven Cohen’s art collection to gain publicity:

Sotheby’s will show a group of 20 works that the couple have collected over the past decade. The exhibition, from April 2 to 14 in the 10th-floor galleries at the firm’s York Avenue headquarters in Manhattan, is a carefully selected group of paintings, sculptures, works on paper and photographs that all depict women.

But Tobias Meyer has a different explanation for the event:

“It just came to me,” Mr. Meyer said. “I suddenly said, ‘Why don’t we do an exhibition of all the works in your collection that show women?’ ”

The answer was an instant yes. “I hadn’t really thought about it, and nobody had ever offered,” Mr. Cohen said in a telephone interview. “So I was game. It’s unlikely a museum would do something like this, and I figured: Why not let the public see the pictures? It’s a free exhibition.”

He was quick to add that nothing was for sale. “This is not a way of selling my pictures,” Mr. Cohen emphasized.

For Sotheby’s it makes business sense. “It helps grow our relationship,” Mr. Meyer said. “And it’s good for building the brand.”

Meanwhile, Josh Baer asks why the Times couldn’t be bothered to mention that Cohen’s firm, SAC Capital, has taken nearly a 6% stake in the publicly traded auction house since September of 2008.

Inside Art: Revealing Women Once Kept Private (New York Times)

More from Art Market Monitor

  • Sotheby’s $20m Late Lichtenstein Nude for MaySotheby’s $20m Late Lichtenstein Nude for May
  • Sotheby’s Contemporary Day Sale = $93.6mSotheby’s Contemporary Day Sale = $93.6m
  • Sotheby’s Has Strong Sales; Ovitz Decries Crass CommericalismSotheby’s Has Strong Sales; Ovitz Decries Crass Commericalism
  • Tweets from Sotheby’s NY Contemporary Evening SaleTweets from Sotheby’s NY Contemporary Evening Sale
  • Sotheby’s NY Cont Day = $63.9mSotheby’s NY Cont Day = $63.9m
  • Sotheby’s NY Cont Eve Sale = $266.6mSotheby’s NY Cont Eve Sale = $266.6m

Filed Under: Uncategorized Tagged With: Contemporary, New York, Sotheby's

About Marion Maneker

Want to get Art Market Monitor‘s posts sent to you in our email? Sign up below by clicking on the Subscribe button.

Top Posts

  • Keith Haring’s 1989 Retrospect Comes to Sotheby’s London Prints Sale
  • Restituted Van Gogh Portrait from London Collection to Sell at Christie’s
  • Four of Picasso's Women Valued at $28m Come to Christie's from Rose-Walters Collection
  • Tony Podesta's Secret Art Buying
  • Norman Rockwell's Not Gay. But Is He a Great Artist?
  • Christie’s to Sell Its First Fully Digital Work of Art in Test of Emerging Market
  • Roy Lichtenstein’s Top Ten Auction Prices
  • Tracey Emin Neon Lights Up Sotheby's 'Contemporary Showcase' Pop-Up
  • After Pandemic’s Rapid Change, Sotheby’s Has 8 Predictions for 2021
  • Sotheby's Pulls in a $9m David Hockney for November
  • About Us/ Contact
  • Podcast
  • AMMpro
  • Newsletter
  • FAQ

twitterfacebooksoundcloud
Privacy Policy
Terms & Conditions
California Privacy Rights
Do Not Sell My Personal Information
Advertise on Art Market Monitor