The Financial Times looks at Palm Beach’s American International Fine Art Fair:
What they have come up with now is a formula that draws from both the hugely successful TEFAF Maastricht and Art Basel, the two most important art fairs in the world. Like the Dutch event, Palm Beach is now managed in close consultation with a core group of exhibiting dealers. From Basel comes the idea of adding to the fun, creating a civilised visitor VIP programme offering museum visits, private views, receptions and dinners.
Rather than spending a fortune on blanket global marketing, David Lester elected instead to focus on the known collecting communities of New York, Chicago, Dallas, Atlanta and Florida.
So, what happened? Stoically prepared for the worst, the 80 international dealers representing everything from antiquities to contemporary art and jewellery played their best hand. New York’s Adelson Galleries, for instance, made the most of the fair’s newly extended dateline to present a whole wall of Andrew Wyeths,
Palm Beach Relaunches Its Fair (Financial Times)
