Sotheby’s has a short film on its site that allows the Contemporary art department to speak directly to collectors. The message is clear: there’s stability in art market and Sotheby’s has a role in maintaining an orderly market going forward. The film recaps November’s sales; makes a case for the return of collectors; and tries to establish the foundation for many prices.

Toward the end, Tobias Meyer, who heads the Contemporary department, makes a case for there being a long-standing market for Contemporary art with a history; it being a collector’s market now; and Sotheby’s desier to “provide that market with good material that is well-estimated and then sells–thus providing confidence to the market.” [Slightly paraphrased.]

Sotheby’s Private View (Sothebys.com)