Art Market Monitor

Is a Reality Show for Artists Really a Good Idea?

Culture Monster reports that Sarah Jessica Parker’s production company is developing an Art Star reality show not unlike the project under way in the UK where Charles Saatchi will participate off camera:

It was only a matter of time for art to jump on TV’s reality bandwagon. A cable series focusing on the contemporary art scene is in the works at Bravo. The show (whose title has not yet been announced) is being produced by Sarah Jessica Parker through her company Pretty Matches, along with the Magical Elves production company (“Top Chef,” “Project Runway”) and “Runway” producer Eli Holzman.

In the series, 13 contestants will compete for a gallery exhibition, a cash prize and a sponsored national tour. The artists will create works in the fields of sculpture, painting, photography, industrial design and more. Their completed works will be judged by a panel of art world figures including gallerists, collectors, curators, critics and fellow artists. The finalists’ work will be featured in a nationwide museum tour.

Bravo, Sarah Jessica Parker Launching Art-Themed Reality Series (Culture Monster)

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