The New York Times looks at artists and their newfound means of support:
Rather than seeing art as something to pursue in the hours when they are not earning a living, these artists are developing businesses around their talents. These artists are part of a growing movement that has caught the attention of business experts and is being nudged along by both art and business schools. Living in the Internet era has certainly helped.
Claudine Hellmuth, for example, said that when she graduated from the Corcoran College of Art in Washington in 1997, career options for artists were limited. “You could teach, or do outdoor festivals, maybe get into a gallery,” she said. [ . . . ]
Ms. Hellmuth’s success stems in part from the way she has created multiple revenue streams. She has an online store on Etsy.com, a Web portal where artists sell their work. She does custom illustrations for customers using photographs they provide. She licenses her artwork for greeting cards, calendars and other products. She has written two books about her techniques and has a third one coming out. She tours the country teaching both business and art workshops. And last summer she partnered with Ranger Industries to manufacture a line of products including paintbrushes, paints and canvases.
Transforming Art Into a More Lucrative Career Choice (New York Times)
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